Station Identity / corporate identity
NTR is the independent Dutch broadcaster specialising in information, education and culture. NTR expresses its identity in its logo: three letters followed by the two dots of the colon. These dots play the main role in campaigns, branding and corporate identity. The logo is usually accompanied by the slogan, 'special, for everyone'. In August 2013 six fresh new clips were introduced as part of the station identity in which different characters interact with the two dots.
Concept & design:
Camera: Goof de Koning
Motion design: Thijs Dikshoorn
Audio: Joosten & Kuitenbrouwer